Case study · Photo & video production · Marrakech
KECHART Production films and photographs hotels, riads, restaurants, weddings and brands in Marrakech. On 11 October 2026 they had a new domain and no website. Eight days later, a restaurant group sent a request for three restaurants through the new site. This page is our build journal, with the real screenshots, and a results log we keep adding to over time.
Transparency: KECHART Production is a family business of WebScaling’s founder. We present it with the same facts and sources as any client project.
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Every step, with the real screenshots from our WhatsApp with the client. Personal details are blurred.
We registered kechartproduction.com, set up a professional mailbox on the domain and created the Google Business Profile, so the business could be found on Google Maps before the site even existed.
A logo and colour palette built around a camera frame. Then a kickoff meeting to collect everything the site needs: services, company details, social accounts, project photos, and the competitors to study.
Desktop, mobile and menu designed in Figma and approved before a single line of code: "Films for places worth remembering."
kechartproduction.com goes live: homepage with background film, six service pages, portfolio with filters, about page, blog, contact, quote form and WhatsApp, plus a full French version with translated addresses. Below: how the homepage is built, section by section, and why in that order.
The header stays at the top of every page: a five-link menu, an English/French switch, the phone number you can tap to call, and a “Get a free quote” button that is always in view. On phones it shrinks to a call icon and a menu, and a WhatsApp bubble sits in the corner of every page. Then the homepage tells a story in this order:
In three seconds the visitor knows who, what and where, over a background film. Two buttons for two kinds of visitors: ready to book (free quote) or still looking (showreel).
A personal, local welcome: a Marrakech photographer and videographer, from the Agafay desert to a hotel campaign. It also carries the words people type into Google.
Client logos right after the introduction: proof comes before any request.
For a visual business, the work is the strongest argument, so it comes before the list of services.
Once impressed, the visitor picks their need. Each of the six services opens its own page, which also helps each one rank on Google.
Explains how working together goes, from brief to delivery, and removes the fear of the unknown before the visitor commits.
People hire people: a face and a story behind the work.
Reviews from Google, right before the decision, with a quote button next to them.
Answers the usual objections (price, delivery time, travel, drone) before the visitor has to ask. Google and AI assistants read these answers too.
The end of the page is the moment of decision: a short form, plus phone, WhatsApp, email, the map and opening hours, so every kind of client has a way to reach out.
Contact card, every page, the areas covered (Marrakech, Agafay, Atlas, Essaouira, Casablanca) for local search, availability and the social profiles.
Placeholder images replaced with real work, 10 blog articles per language, speed optimisation, the quote form connected, and every page submitted to Google and Bing.
Les Jardins de la Médina, a client of KECHART Production, posted a 5-star review on the new Google profile themselves, and the business started showing in Google search and Maps.
Security hardening on the live site, and the brand connected everywhere: Instagram, LinkedIn and Pinterest linked to the website and the Google profile.
A new contact asked for photo and video content for three restaurants, two in Marrakech and one in Casablanca, followed by a call. The message starts with the exact text the website’s French quote form writes, so it came through the site. Personal details are hidden.
We add a new checkpoint at each date below and never edit the old ones, so you can follow the site over time.
A brand-new site starts small: these are the first days of data. We publish every checkpoint as it is, good or bad.
Tell us about your project. After a quick chat on WhatsApp or by phone, you get a clear plan and quote.
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