Website Design & Marketing Systems For Contractors

No fluff, marketing isn't rocket science. No agency (ours included) has a magic button. We give Canadian contractors a website and the tools that reply to every missed call, text and form, and you commit to using them.

Google
Facebook
Trustpilot
Stack, the WebScaling mascot, holding a laptop

Simple systems that actually work
No tech skills needed, just your phone

Demo: a quote form on a contractor website, then an instant text reply

A Website Built For Your Trade

A proper website that turns visitors into calls and messages, straight to your phone.

Actually Get Found Online

If a customer googles you and can't find you, that's awkward. Every service and every city you cover gets its own clear page.

Show Off Your Real Reviews

Your Google reviews sit right on the site, so new customers see what past customers said.

Mobile Friendly

Most local searches happen on a phone. Your site loads fast and every page has tap-to-call.

Built For Local Google Searches

Titles, headings, speed and structure set up for searches like "roofer Calgary" or "plumber near me".

See How It Works – A Website Built For Your Trade
Demo: a customer rates the job and leaves a 5-star Google review

5-Star Review Funnel

"Sure, I'll leave you a review"... then life gets in the way. We remind them every week until they actually do it.

Ask For Reviews In One Tap

Job done? Send a review request from your phone before you've loaded up the truck.

Happy Customers Go Straight To Google

Your customer taps a star rating. 5 stars go straight to your Google review page. Anything less comes to you privately, so you can make it right.

Automatic Follow-Up Reminders

People forget. If they haven't left a review yet, a friendly reminder goes out every week, up to 4 times, until they do.

Reply From One Place

See new reviews and reply to them from the same app as your calls and messages.

See How It Works – 5-Star Review Funnel
Demo: a missed call gets an automatic text back

Missed Call Text Back

Everyone misses calls on the job. Not everyone texts back. Be the one who does.

Stand Out From The Competition

Most contractors let missed calls go to voicemail. You start a conversation instead.

No More Lost Jobs

Up a ladder or under a sink? The caller gets a text from your business number within seconds.

A Local Canadian Number

We set you up with a local Canadian number for calls and texts, or link the number you already use.

Covered Evenings And Weekends

Calls that come in at night or on the weekend still get an instant reply, even while you sleep.

See How It Works – Missed Call Text Back
Demo: a marketing campaign launched in one click

One-Click Marketing Campaigns

Referrals and repeat customers are the best kind of work. Let's get you more of both.

Done For You

Ready-made campaigns are set up in your account. Pick a group of customers, tap launch, and the texts go out from your business number.

Referral Campaigns

Happy customers are your best salespeople. A friendly text asks them to pass your name on to friends and neighbours.

Win Back Past Customers

Haven't heard from someone in a while? A quick check-in brings repeat jobs back without you chasing anyone.

Seasonal Reminders

Furnace tune-ups before winter, eavestrough cleaning in the fall, AC checks before summer. Campaigns go to customers who've agreed to hear from you or bought from you recently, and every text includes a way to opt out.

See How It Works – One-Click Marketing Campaigns
Demo: a business moving up the Google Maps results

Local Search & Google Ads

"Number one on Google next week!" Not from us. Local search takes time, so we set it up properly from day one.

Built For Local Search

Fast pages for your services and cities, linked to your Google Business Profile.

Optional Google Ads

Want enquiries sooner? We can run ads for the searches that matter to your business.

Follow-Up On Every Lead

Every enquiry gets an instant text and email, so you don't pay for clicks that go nowhere.

See How It Works – Local Search & Google Ads

Stop renting your leads
from lead platforms

HomeStars, Jiffy, TrustedPros and Angi can bring in work. But the customer, the reviews and the next job belong to the platform. HomeStars, for example, charges a lead fee when a homeowner shortlists you, and the fee varies by job (source). Your own system is one flat monthly price. Read our HomeStars review for contractors.

Lead platformsYour own WebScaling system
Who owns the customer?The platform. Your profile and reviews live on their site.You. Every customer is saved in your own app.
Who else gets the job?Often several contractors respond to the same request.Enquiries from your website and number come only to you.
How you payA fee per lead or per shortlist, depending on the platform.One flat price: C$129/month.
Your reviewsCollected on the platform's own site.Sent to your Google Business Profile, where local customers look.
If the platform changes its rules or feesYour listing, leads and reviews change with it.Your website, number and customer list keep working.

You don't have to quit a platform to use WebScaling. Plenty of contractors keep one profile and use their own website and number to win the work that comes to them directly.

Built for Canadian contractors and local businesses...

See All Industries We Work With

What working with us looks like...

1

Demo Call
(20 mins)

It's a sales call, we just didn't want to scare you. We'll answer your questions, show you the features you care about and walk you through the system.

2

We build your system
(7-10 days)

Fill out a short onboarding form with your business details. Once we have everything, we build your new website and connect your lead system.

3

Launch Call
(25 mins)

We walk you through your website and app, answer any questions and show you how "everything" works. Spoiler: it's mostly a couple of buttons.

One simple plan, priced in Canadian dollars

Website + Lead System

C$129/month

or C$1,290/year, 2 months free

Book A Call

Prices in CAD. Google Ads management is an optional extra, and ad spend is paid to Google directly.

  • Website (10-20 pages), hosting and updates
  • Local Canadian number for calls and texts, or link your own
  • Missed call text back
  • Instant text and email reply to every website enquiry
  • 5-star review funnel with weekly reminders
  • AI-drafted replies to your Google reviews
  • Google Business Profile set up, updates and review posts
  • AI chat & booking on your website
  • CRM, shared inbox and mobile app
  • One-click campaigns to past customers
  • On-site SEO

Why we're "totally unique"...
just like everyone else, right?

Simple To Use

We built WebScaling around one idea: keep it simple. One app, one inbox, a few buttons.

Set Up For You

We build the website and connect your phone, calendar and messages. You don't touch the tech.

One Monthly Plan

Website, hosting and the lead system in one clear price: C$129/month, or C$1,290/year with 2 months free.

No Fluff

No jargon and no miracle promises. We tell you exactly what we're going to do, then we do it.

Everything In One Inbox

Calls, texts, emails, web forms and social messages all land in one place on your phone.

Constant Improvements

We keep improving the system and your site, so it keeps getting better after launch.

Just so you know we're legit,
we work with...

CanvaAhrefsGoogle AnalyticsMailgunSemrushCanvaAhrefsGoogle AnalyticsMailgunSemrushCanvaAhrefsGoogle AnalyticsMailgunSemrushCanvaAhrefsGoogle AnalyticsMailgunSemrush

Frequently Asked Questions

How much does contractor website design cost with WebScaling?
One plan covers the website, hosting and the lead system: C$129/month, or C$1,290/year, which works out at 2 months free. Prices are in CAD. On the free demo call we look at what your business needs, with no obligation.
Do you do SEO for contractors?
Yes. Every site is built for local search: a page for each service and city you cover, fast loading, clear titles and headings, schema, and a properly set up Google Business Profile. That on-site SEO is in the plan. We never promise a ranking, because positions depend on your competition, your reviews and how long the site has been live.
Is WebScaling a HomeStars alternative?
Not exactly. HomeStars, Jiffy, TrustedPros and Angi are lead platforms: homeowners post a job and several contractors can respond. WebScaling gives you your own website, number and customer list, so the enquiries that come to you directly are yours. Some contractors use both. Our HomeStars review for contractors covers how its lead fees work.
Do I need to change my phone number?
No. We can set you up with a local Canadian number for calls and texts, or link the number you already use. Missed calls get an instant text back, and every conversation lands in one app on your phone.
Can I text my past customers?
Yes, within the rules. Canada's anti-spam law (CASL) covers marketing texts. Campaigns are set up for customers who've agreed to hear from you or bought from you recently, and every text includes a way to opt out. Ask us on the demo call how we set this up for your customer list.
When am I going to start seeing results?
It depends on your area, your prices, your reviews and how quickly you respond, and on you actually using the system. We won't promise miracles. What the system does is make sure every enquiry is captured, answered and followed up, so fewer customers slip through the cracks.
Do I need any technical skills?
No. We build and connect everything. Day to day you use one app to reply to customers, see new enquiries and send review requests.
Do you work with contractors across Canada?
Yes, in English. Everything is set up remotely: the demo call, the build and the launch call happen over video, so it works the same in Calgary, Halifax, Winnipeg or the Okanagan. If you serve customers in Quebec, French-language rules may apply to your website, so talk to us first.

Want to schedule a time to talk?

See everything we can set up to help you grow your business, then decide if you want us to do it for you.

Book A Call
Stack, the WebScaling mascot, on a call