Electrician SEO gets you found when someone in your suburb searches for a sparky. But the phone still rings while you're in the roof space with the main switch off. Anyone you can't pick up gets a text back in seconds, so the property manager chasing smoke alarm upgrades tells you what they need instead of ringing the next sparky.
Missed call · 10:52 AM
Nobody questions your work. It's the gaps between jobs where the next one quietly goes to someone else.
Running cable for new downlights before the roof heats up. Someone rings about a safety switch that keeps tripping, gets voicemail and hangs up.
Switchboard upgrade in an old brick house in Blacktown, power off, family watching the clock. Two calls ring out. One was a property manager with a dozen rentals.
You check messages. Last night's split-system enquiry has already booked with whoever replied first.
An EV charger enquiry comes through your old contact form: no photos, no suburb. You'll ring back tomorrow. Probably.
Half someone's house has gone dark and they're searching on their mobile. The easiest sparky to get hold of gets the callout.
None of this is about the quality of your work. It's about the minute after the phone rings when you can't answer it.
Being found is half of it. Three published figures, then a calculator for your area.
of general search in Australia goes through Google, according to the ACCC (August 2024). Your Google profile and website are where being found starts.
Source: ACCC, Digital Platform Services Inquiry, 2024is the date by which all existing Queensland homes, townhouses and units need interconnected photoelectric smoke alarms. A deadline-driven wave of work, and worth a campaign to landlords and past customers.
Source: Queensland Fire Department, Smoke alarms, 2026rooftop PV installations in Australia as of 31 December 2025. Solar homes ask about batteries, inverters, switchboards and EV chargers.
Source: Australian PV Institute, Market Analyses, 2025Example numbers below. Change them to yours.
A rough estimate from your own numbers, not a promise. Missed call text back gives each of those callers a reply in seconds, so fewer of them move on to the next business on Google.
You can't answer with the switchboard open or your head in the roof. Most people don't leave a voicemail; they ring the next number.
Every missed caller gets a text back straight away, so they can describe the job and send a photo.
A one-page template with a mobile number and a stock lightbulb photo won't show up when someone in Werribee searches for an EV charger installer.
A 10-20 page electrician website with a page per service and suburb, your licence details on every page, and on-site SEO from day one.
Happy customers promise a review, then forget by dinner. Your Google profile still shows the same six from years ago.
The 5-Star Review Funnel asks after every job, with weekly reminders up to 4.
Leads from job platforms can be shared with other tradies, and your profile and reviews sit on their site, not yours.
Your own website, Google profile and customer list, so enquiries come straight to your phone and stay yours.
A website on its own is a business card. This one replies, reminds and asks for reviews while you're on the tools.
A mobile-first site of 10-20 pages, one for each job type and suburb you cover, with tap-to-call everywhere. Quote forms ask for a suburb and a switchboard photo, and the customer gets a text confirming you've got it. Hosting, security and updates included.
What the website includes →The power's off and your phone's ringing. The caller gets a text, replies with what's wrong, and you pick it up in the app back at the ute. It runs on an Australian mobile number we set up, or links to the mobile you already use. How text back works
How missed call text back works →After the job, the customer gets a rating request. Five stars go to your Google review page; anything less comes to you privately so you can sort it out. Weekly reminders, up to 4. AI drafts replies for you to approve, and new 5-star reviews are posted to your Google Business Profile. How review automation works
How review requests work →Do you do smoke alarms for rentals, do you cover my suburb, can you put in a car charger. The chat answers from your details, books site visits into your calendar and hands over to you when it needs a licensed opinion. See AI chat and booking
See the AI chat & booking →Calls, texts, chats, emails and forms in one inbox, with your customer list and job history on your phone. When a property manager rings next year, you'll see which units you did and when. Explore the CRM
Explore the CRM & inbox →We set the campaigns up; you press one button to send them. Queensland landlords before the 2027 smoke alarm deadline, a split-system offer before summer, a safety switch check before storm season, or a referral ask to last year's solar customers.
See what the plan includes →Nine parts, one app. Here's the whole system we set up for electricians, and every piece reports back to the phone in your pocket.
Pages for every service and area, click-to-call and quote forms that land straight in the app.
Get an Australian mobile number or link the one you already use. Calls and texts run through the app.
Miss a call and the caller gets a text within seconds. You pick up the conversation from the app.
Answers questions on your website after hours and books appointments into your calendar.
Everything lands on your phone, so you run it between jobs.
After every job the customer rates you. 5 stars go straight to Google, anything less comes to you privately. Weekly reminders, up to 4.
AI drafts a reply to every new Google review. You approve it with one tap.
We set it up (or create it if you don't have one), post updates and share new 5-star reviews as posts.
Every customer is saved in the app. Pick who gets it and send one SMS offer, like 15% off, in a click.
No robots and no spam. Short, polite texts from your business, signed with your name. Here's what goes out for a electrical business.
Seconds after a call you can't take
One short text from your business, no link. They reply, you answer from the app when your hands are free.
After the job, or with one tap in the app
The link opens a quick star rating. 5 stars go straight to your Google review page. Anything less comes to you privately.
Once a week, up to 4 times
Reminders stop as soon as they leave a review, or if they reply STOP.
You choose the wording on the launch call. We never offer customers rewards or donations for reviews.
Three example conversations based on the enquiries Aussie sparkies get most weeks.
Small jobs keep the ute moving. Switchboards, aircon and solar make the good weeks, so a website for sparkies gives each one its own page.
Interconnected photoelectric alarms for homes and rentals, with a page that explains the Queensland 2027 deadline in plain words for landlords and property managers.
For the old ceramic fuse board, or the homeowner told they need safety switches (RCDs) before adding solar or aircon.
Supply and install, with questions about room size and outdoor unit position up front, ready for the summer rush.
For solar homes asking about a battery, an inverter swap or a car charger, with supply and parking questions before you visit.
Tripping safety switches, dead power points, storm outages: the page that matches what people type into their phone at 9pm.
LED downlights, ceiling fans, outdoor lighting and test and tag for small workplaces: steady work that keeps your name in people's phones.
Work runs all year, but summer heat, storm season and the Queensland smoke alarm deadline change what people ring about.
Split systems flat out and storm outages in Queensland and New South Wales. Text back and the after-hours page catch the callouts you can't answer on the spot.
Storm damage repairs, then kitchens and extensions that need new circuits and switchboard upgrades. Quick replies to quote requests matter most while people are still choosing.
Heaters load up old circuits, and businesses book test and tag or lighting upgrades before 30 June. A one-click campaign goes to past commercial customers.
A good time to work through the Queensland 2027 deadline. Send the smoke alarm campaign to landlords, property managers and past customers.
Split-system quotes, ceiling fans and safety switch checks as storm season starts around October, with review requests going out after every job.
Split-system installs peak and outdoor lights bring nuisance tripping. Text back catches evening enquiries, and a referral ask goes to this year's customers.
Be easy to find, easy to trust and quick to reply. Here's the order we'd tackle it in.
It's what appears when someone searches for an electrician near them. List every service and suburb, add real job photos and keep posting. It's free, and locally it often matters more than your website.
Customers want to know they're dealing with a licensed electrician. Licensing is handled state by state. Put your licence details on every page so nervous customers can check you without ringing.
Most websites for electricians look tidy. What matters is a page per service and suburb, fast mobile loading, visible reviews and replies when you can't pick up. If you'd rather be on the tools than wrestle a DIY builder, that's what we're for.
Local SEO for electricians is mostly basics done properly. Use the words customers type (safety switch, switchboard upgrade, split system, smoke alarms), name your suburbs, keep pages quick and collect reviews that mention the job.
Someone with a tripping safety switch usually contacts two or three sparkies, and a clear first reply often wins the visit. Afterwards, a customer list with job dates brings back repeat work and referrals.
Electrician advertising and job platforms can fill a quiet week. hipages lists memberships from $139 + GST a month, so weigh that against the jobs you win. Treat it as a top-up, and keep building the website, profile and reviews that bring enquiries straight to you.
| WebScaling | Job platforms & lead sites (e.g. hipages, Airtasker) | Website-only design firms | |
|---|---|---|---|
| Who the enquiry belongs to | Yours, straight to your phone. | Yours to quote, but it can be shared with other tradies. | Yours, if anyone finds the site. |
| Missed calls | Every missed caller gets a text back. | Down to you. | Usually down to you. |
| Google reviews | Asked after every job, reminders up to 4. | Mostly build up on the platform profile. | Only if you remember to ask. |
| Pages for each service and suburb | 10-20 pages built for you. | One profile page. | Depends on the package. |
| Repeat work (smoke alarms, referrals) | Customer list with one-click campaigns. | Not really what they're for. | Not usually included. |
| Price | One plan: A$149/month or A$1,490/year | Membership with credits per lead, or a fee per job | Monthly fee or a one-off build |
or A$1,490/year (2 months free). Prices in AUD. Everything below is included.
Google Ads management is an optional add-on. Ad spend is always paid to Google directly.
We don't have electrical case studies or client reviews yet, and we won't invent any. Book the 20-minute demo, see what the website, text back and review requests actually do, and decide for yourself. Using us alongside a job platform is fine too.
With us, it's one plan, Website + Lead System: A$149/month or A$1,490/year (two months free). It covers the website, missed call text back, review requests, AI chat, CRM and app, and your Google Business Profile set-up. See pricing.
Electrician SEO is making sure your website and Google profile show up when people nearby search for the work you do. If you want jobs beyond word of mouth, yes. It's mostly basics done properly: a page per job type and suburb, the words customers search for, fast mobile pages and steady reviews. On-site SEO is included; advanced SEO is an optional extra.
Tap-to-call on every page, a page for each service and suburb you cover, your licence details, real photos of your work, your Google reviews, and clear emergency and after-hours information. We build all of that in, so you don't need to learn a website builder.
It's a different model. Job platforms send you enquiries through their site; we build your own website, text back and review system so enquiries come to you directly. Some sparkies keep both, and that's fine.
Yes. If you work in Queensland, we set up a one-click campaign to your past customers, landlords and property managers, plus a service page for smoke alarm upgrades. You choose when to send it. We can't promise how many jobs it brings in, but it puts your name in front of people who need the work done.
Yes. Landlines can't send texts, so we set up an Australian mobile number for text back, or link the mobile you already use. Australian numbers need a business address on file for regulatory reasons, so we'll ask for it during onboarding. We text back; we don't answer calls for you.
It starts with a 20-minute demo call over video. Once we have your onboarding details, we build everything in 7-10 days, then a 25-minute launch call to switch it on. We go through the contract terms on the demo call, so you know where you stand before signing anything. Book your demo.
No. Nobody can honestly promise a set number of jobs or a position on Google. We build the website, profile and follow-up properly, and you'll see what's coming in through the app.
No. Your phone rings as normal. When you can't pick up, the caller gets a text, and you reply from the app when you're free.
See everything we can set up to help you grow your business, then decide if you want us to do it for you.
Book A Call
It's a sales call, we just didn't want to scare you. We'll answer your questions, show you the features you care about and walk you through the system.
Fill out a short onboarding form with your business details. Once we have everything, we build your new website and connect your lead system.
We walk you through your website and app, answer any questions and show you how "everything" works. Spoiler: it's mostly a couple of buttons.
