Good dental marketing starts with what happens when a new patient rings: it's 8:02am, two patients are at the desk, the emergency queue is on hold, and line two rings out on someone with a cracked molar. With WebScaling, that caller gets a text back straight away, and your reception team replies the moment they have a free hand.
Missed call · 8:03am
Your clinicians run to the minute. Reception runs everything else: the desk, the diary, the card machine and three phone lines.
Everyone with weekend toothache rings at eight. Four calls queue, two give up, and one was a new patient happy to pay privately.
Reception is taking a Band 2 payment. A caller asking about your membership plan hears it ring out and tries elsewhere.
The practice shuts for an hour and calls go to answerphone. A parent wanting check-ups for three children hangs up.
A patient cancels. Someone on your short-notice list would take it, if anyone had time to ring round.
A web form asks about clear aligners and composite bonding. By the time reception reads it next morning, she has booked elsewhere.
None of this is about your dentistry. It's about the 30 seconds after the phone rings, when nobody is free.
More practices are going private, and more patients are choosing a practice for the first time in years.
of dentists in the GDC's working patterns data provide private care only, with no NHS care. A further 14% work mostly in private care.
Source: General Dental Council, dentists' working patterns data 2026, 2026of people receiving private or mixed NHS/private dental care started private treatment in the past three years, mainly because NHS care was hard to access.
Source: General Dental Council, public views and experiences of dental care 2024, 2024of would-be new NHS dental patients in England were told the practice was not taking new patients, in the 2025 GP Patient Survey.
Source: NHS England, GP Patient Survey Supplementary Dental Analysis, January to March 2025, 2025Example numbers below. Change them to yours.
A rough estimate from your own numbers, not a promise. Missed call text back gives each of those callers a reply in seconds, so fewer of them move on to the next business on Google.
Reception can't take three calls while checking out a patient, and a caller who hears it ring out just rings the next practice.
Every missed caller gets a text back automatically, and replies land in one shared inbox.
Patients weighing up implants or bonding find opening hours and an NHS notice, and nothing about the treatment they're researching.
A 10-20 page dental website with a page per treatment you want more of, click-to-call everywhere and forms that text the patient a confirmation.
Happy patients rarely post a review unprompted, so your Google profile looks quieter than your waiting room.
After each appointment the patient gets a review request by text, with weekly reminders (up to 4).
A patient leaves with a plan for a crown or implant consultation and never books. Recalls lapse the same way.
We set up follow-up and recall campaigns. Reception sends them in one click, and the texts never mention treatment.
Six parts, one login, set up by us. It sits alongside your practice management software, which stays the home for clinical notes, the appointment book and payments.
Line two rings out while reception takes a payment. Seconds later the caller gets a text from the practice, and your team replies between patients. We set up a UK mobile number, or link the number you already use. See how it works.
How missed call text back works →Pages for emergencies, implants, aligners, cosmetic work, check-ups and your membership plan, each with click-to-call. A form sent at 10pm gets an instant text confirmation. Hosting, security, updates and on-site dental SEO included.
What the website includes →'Taking NHS patients?' 'Open Saturdays?' The chat answers routine questions, books into your calendar and passes anything clinical to your team. It never gives clinical advice. See the chat.
See the AI chat & booking →After a check-up the patient taps a star rating: 5 stars go straight to your Google review page, anything less comes to you privately so you can put it right. Weekly reminders go out, up to 4, until they leave a review. AI drafts replies you approve, and new 5-star reviews are shared as posts on your Google Business Profile. How review requests work.
How review requests work →Every patient is saved in the app, so the practice manager picks who gets a message: patients overdue a check-up, consultations that never booked, or for example 15% off whitening. Messages never include treatment details.
See what the plan includes →No more sticky notes about who needs a call back. Every conversation sits in one shared inbox with the patient's history, plus a mobile app. Tour the inbox.
Explore the CRM & inbox →Nine parts, one app. Here's the whole system we set up for dental practices, and every piece reports back to the phone in your pocket.
Pages for every service and area, click-to-call and quote forms that land straight in the app.
Get a UK mobile number or link the one you already use. Calls and texts run through the app.
Miss a call and the caller gets a text within seconds. You pick up the conversation from the app.
Answers questions on your website after hours and books appointments into your calendar.
Everything lands on your phone, so you run it between jobs.
After every job the customer rates you. 5 stars go straight to Google, anything less comes to you privately. Weekly reminders, up to 4.
AI drafts a reply to every new Google review. You approve it with one tap.
We set it up (or create it if you don't have one), post updates and share new 5-star reviews as posts.
Every customer is saved in the app. Pick who gets it and send one SMS offer, like 15% off, in a click.
No robots and no spam. Short, polite texts from your business, signed with your name. Here's what goes out for a dental practice.
Seconds after a call you can't take
One short text from your business, no link. They reply, you answer from the app when your hands are free.
After the job, or with one tap in the app
The link opens a quick star rating. 5 stars go straight to your Google review page. Anything less comes to you privately.
Once a week, up to 4 times
Reminders stop as soon as they leave a review, or if they reply STOP.
You choose the wording on the launch call. We never offer customers rewards or donations for reviews.
Three everyday moments at a UK practice, played out by text. Example conversations, not real patients.
Check-ups fill the diary; implants, aligners and cosmetic work grow the practice. Each gets its own page, written for patients and built for dental SEO.
Says plainly whether you take NHS patients, what a private new-patient exam includes and how to book.
Puts click-to-call and emergency-slot times up top for the patient with toothache at 7am.
Walks a nervous patient through the consultation in plain English, so booking one feels like a small step.
Answers common questions about straightening teeth and invites an assessment booking.
Shows your cosmetic treatments, with a simple way to request a consultation.
Sets out your own plan, or a provider you work with such as Denplan, and how to join.
Speaks to parents booking the whole family, with hours, parking and directions.
Dental diaries in the UK follow school terms, bank holidays and the big events in patients' lives. Your campaigns should follow them too.
Plenty of people think about their smile after Christmas. A one-click recall to patients overdue a check-up helps fill a slow January.
A message to parents to book children's check-ups over Easter, plus a push on review requests.
Whitening and bonding questions arrive before wedding season, and enquirers who went quiet get a follow-up.
Fewer people on the desk means more missed calls, each one texted back. Late August, parents get a back-to-school reminder.
A nudge to patients with open treatment plans, and a check-up reminder for students off to university.
Festive opening hours go on your website and Google Business Profile, with a reminder to book before you close for Christmas.
Dental digital marketing doesn't need a 40-page strategy. Most independent practices do well with a few basics done every week, roughly in this order.
Count the unanswered calls in a normal week, especially 8-9am and lunchtime. If new patients already slip through, more ad spend just means more missed calls.
Local SEO for dentists means appearing when someone nearby searches 'emergency dentist' or 'private dentist near me'. It needs a complete Google Business Profile, recent reviews, consistent practice details and a site that names your town.
SEO in dentistry is mostly matching what patients type. Someone searching for implants wants an implants page, not a homepage. Treatment pages and clear NHS, private and membership information are the core of dental SEO.
Ask after every appointment, follow up if they forget, and reply to every review without mentioning treatment. Fresh reviews and posts keep your Google Business Profile current.
Lapsed recalls and quiet treatment plans are the easiest marketing for dentists, because those patients already trust you. Send reminders on a schedule.
Before setting an ad budget, work out what a new private patient brings in over a year. That tells you what you can sensibly spend to win one. Ad spend is paid to Google, separate from any agency fee.
| WebScaling | Directories & booking listings | Specialist dental marketing agency | |
|---|---|---|---|
| Who owns the patient enquiry | Your practice. Patients contact you directly. | The listing shows you alongside other practices nearby. | Usually you, depending on the setup. |
| Missed calls | Every missed caller gets a text back. | Not covered. Calls still go to reception. | Often not included, or a separate tool. |
| Dental website | 10-20 pages, built and hosted for you. | A profile page, not your own website. | Usually the core service; scope and price vary. |
| Google reviews | A request after every appointment, plus weekly reminders. | Reviews sit on their site, not your Google profile. | Sometimes included, often an extra. |
| Recalls and treatment follow-up | One-click campaigns we set up for you. | Not offered. | Varies; sometimes separate software. |
| Pricing | One plan: £79/month or £790/year. Ad spend is separate. | Depends on the listing or booking site. | Custom quotes and monthly retainers. |
or £790/year (2 months free). Prices in GBP. Everything below is included.
Google Ads management is an optional add-on. Ad spend is always paid to Google directly.
We're a young agency with no UK dental case studies yet, and we won't borrow anyone else's. We're not a specialist dental agency; we're a complete, affordable system, and a 20-minute video call shows you all of it.
Anything from software subscriptions to agency retainers. Our plan is £79/month, or £790/year (2 months free), and covers the website, missed-call text back, review requests, AI chat, inbox and campaigns. Google Ads management is an optional add-on; ad spend is paid to Google. See pricing.
A dental marketer brings new patients in and keeps existing ones coming back: website, dental SEO, reviews, ads and recalls. We focus on what leaks most: missed calls, slow replies, too few recent reviews and treatment plans nobody chases.
Making your practice easy to find when patients search for a dentist or a treatment: treatment pages, speed, alt text and schema on your site, plus your Google Business Profile and reviews. On-site SEO is included; advanced SEO is an add-on.
It decides whether you appear in the map results when someone nearby searches 'dentist near me'. Your Google Business Profile, recent reviews, consistent practice details and location pages all count. Nobody honest can promise the top spot.
There's no standard price; it runs from small monthly packages to large retainers, so compare what's delivered each month, not just the fee. Our £79/month plan includes on-site SEO and Google Business Profile updates; advanced SEO is an add-on.
It depends on your mix. With a full NHS list, the value is in filling cancellations, recalls and quick replies to private enquiries. If you're moving towards private or a membership plan, you need your own flow of enquiries.
Your practice does. Practices are responsible for following GDC guidance on advertising and patient reviews and the ASA's advertising rules, and you approve all wording. We don't give legal or regulatory advice; we go through how the system is set up on the demo call.
We go through this on the demo call. Our working rule is simple: texts from the system stay general and never include treatment details.
We don't claim a direct integration. The system runs alongside your practice management software, which stays the record for clinical notes and the appointment book.
Yes. UK landlines can't send texts, so we set up a UK mobile number for texts and calls, or link the number you already use. Launch takes 7-10 days after onboarding, then a 25-minute call walks reception through it. Book your demo.
See everything we can set up to help you grow your business, then decide if you want us to do it for you.
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