Our construction website design shows homeowners your extensions, loft conversions and refurbs, then sends an instant text reply to every enquiry while you're on the tools. Because the call you missed pouring footings on Tuesday is the extension another builder prices on Thursday.
Missed call · 11:20am
An example day, the sort builders describe on every trade forum. The building goes fine. It's the enquiries that slip.
A homeowner rings about a loft conversion while you're loading blocks. Voicemail. She rings the next builder on Google instead.
Your website form gets a kitchen-diner extension enquiry. It lands in an inbox you check on Sunday night. By then they've booked two other site visits.
You ring the loft conversion lady back. Someone's already coming round on Friday.
Six weeks ago you spent an evening pricing a two-storey side extension: steels, Building Regs, the lot. Not a word since. Waiting on planning, or gone elsewhere?
A bathroom refit for someone getting three quotes. You price it anyway, because a two-line email doesn't tell you who's serious.
None of that is about your brickwork. It's about the first hour after someone gets in touch, and the quiet months between quote and start date.
Building projects are big and slow to land, so each one that drifts off hurts. Here's the UK picture, then your own maths.
of UK homeowners in Houzz's 2026 survey did a renovation in the last 12 months. Kitchens and bathrooms were among the most common projects.
Source: Houzz, 2026 UK Houzz & Home Report (reported by kbbreview), 2026householder planning decisions were made in England in April-June 2026. Councils granted 91% and decided 92% within 8 weeks or the agreed time.
Source: MHCLG, Planning applications in England: April to June 2026, 2026quotes is what the Federation of Master Builders recommends homeowners get for building work. So assume every enquiry is a race.
Source: Federation of Master Builders, 5 things you need to know about getting a quote for building work, 2023Example numbers below. Change them to yours.
A rough estimate from your own numbers, not a promise. Missed call text back gives each of those callers a reply in seconds, so fewer of them move on to the next business on Google.
Hundreds of photos of finished extensions sit on your phone, while the website shows one "Services" page and a stock hard hat.
We build project pages by job type and town with your own photos, plus a page per area you cover. Your FMB or TrustMark membership goes up front if you have one.
Nobody answers halfway up a scaffold, and a homeowner who hits voicemail usually tries the next number.
Every missed caller gets an automatic text, and the conversation carries on by text in the app. You reply at tea break.
Between quote, planning and Building Regs, a job can sit for a season. Homeowners forget who they spoke to.
Open quotes sit in one list in your CRM, with a polite check-in you send in one click, so you're the builder they remember when planning comes through.
Some people want a figure for the bank or a fourth price to compare. You find out after driving across town.
Your quote form asks for project type, budget, timeline, postcode, planning status and photos, so you see who's ready before you book the visit.
Plenty of agencies build a smart site. Few deal with what happens after someone fills in the form, which is where builders lose work.
Extensions, loft conversions, refurbs and new builds each get a page with your photos, the scope and the town. Someone in Chelmsford searching for a loft conversion sees three dormers you've built, with a quote form beside them.
What the website includes →For example: a couple send a side-return extension enquiry with drawings at 10:30am. Before you've put the trowel down, they've had a text and an email saying you've got it.
See the instant follow-up →You're setting a lintel when the phone goes. The caller gets a text asking about the project and can reply with photos. It all runs through the app, on a UK mobile number we set up or the one on your van.
How missed call text back works →After every job the customer taps a star rating: 5 stars go straight to your Google review page, anything less comes to you privately so you can make it right. Weekly reminders follow (up to 4), or ask in one tap from the app at handover. AI drafts replies for you to approve, and new 5-star reviews are posted to your Google Business Profile.
How review requests work →Building work can take months from enquiry to start date. Calls, texts, chats, emails and forms land in one inbox, and each customer's history sits in the CRM: site visit, quote, where planning is up to.
Explore the CRM & inbox →Evening browsers ask the same things: do you do loft conversions, which areas do you cover? The chat answers, books a site visit into your calendar, and hands over to you when it needs the boss.
See the AI chat & booking →Nine parts, one app. Here's the whole system we set up for builders, and every piece reports back to the phone in your pocket.
Pages for every service and area, click-to-call and quote forms that land straight in the app.
Get a UK mobile number or link the one you already use. Calls and texts run through the app.
Miss a call and the caller gets a text within seconds. You pick up the conversation from the app.
Answers questions on your website after hours and books appointments into your calendar.
Everything lands on your phone, so you run it between jobs.
After every job the customer rates you. 5 stars go straight to Google, anything less comes to you privately. Weekly reminders, up to 4.
AI drafts a reply to every new Google review. You approve it with one tap.
We set it up (or create it if you don't have one), post updates and share new 5-star reviews as posts.
Every customer is saved in the app. Pick who gets it and send one SMS offer, like 15% off, in a click.
No robots and no spam. Short, polite texts from your business, signed with your name. Here's what goes out for a building firm.
Seconds after a call you can't take
One short text from your business, no link. They reply, you answer from the app when your hands are free.
After the job, or with one tap in the app
The link opens a quick star rating. 5 stars go straight to your Google review page. Anything less comes to you privately.
Once a week, up to 4 times
Reminders stop as soon as they leave a review, or if they reply STOP.
You choose the wording on the launch call. We never offer customers rewards or donations for reviews.
Example conversations about an extension, a loft and a bathroom, by website chat and text back.
Each type of work gets its own page, written for the homeowner searching for it and backed by your photos.
Finished extensions with the scope and town, and a quote form that asks about planning.
Dormer, hip-to-gable and rooflight conversions, with photos of lofts you've actually done.
What opening up the back of a house involves, steels and all.
Invites photos of the current room, so you arrive at the site visit informed.
How you work with architects and building control on bigger jobs.
The smaller projects that fill the gaps between the big ones.
Your jobs grouped by type and town, with before and after photos.
Each stage from quote and planning to snagging, so clients know what's coming.
Enquiries don't arrive evenly. Spring is extension season; the dark months are for planning and indoor jobs.
Homeowners are talking to architects. A one-click campaign asks past clients what's on this year's list.
Extension and loft enquiries pick up. Every quote request gets an instant reply, and winter quotes get a one-click check-in.
Long days on site. Missed-call text back and the website chat keep new enquiries moving.
Spring starts reach completion. Review requests go out at each handover, so your Google profile stays current into autumn.
Sell indoor work before the weather turns. Quotes still waiting on planning get a friendly nudge you send in one click.
A Christmas check-in with past clients, a referral ask, and a note to anyone wanting a spring start.
Most building firms grow on word of mouth. Good marketing adds three things: a website that proves you've done jobs like theirs, quick replies, and steady follow-up.
The best website design for construction companies is plain and proof-heavy: real photos grouped by job type and town, the areas you cover, your trade memberships and a quote form on every page. It has to load fast on a mobile.
Get a domain with your company name and map the pages first: home, one per service, areas covered, portfolio, about, contact. Write the way you'd talk on a site visit. DIY website builders work, but follow-up and review requests are still on you.
There's no single price. DIY website builders charge a monthly fee plus your evenings; freelancers and agencies usually quote a build fee plus hosting. Compare pages, copywriting, hosting and what happens to an enquiry once it arrives.
Homeowners collecting three quotes often book whoever replied first, so an instant text buys you time on site. Silence after a quote usually means planning or a mortgage valuation, not a no: check in after a fortnight and again when the planning decision is due.
Ask for a Google review at the final walk-round, and ask who else on the street is planning work. Directories can top up the diary, but enquiries that come straight to you cost nothing extra.
| WebScaling | Directories and lead sites (e.g. Checkatrade, MyBuilder, Bark) | Typical web design agency | |
|---|---|---|---|
| Who the enquiry goes to | Only you | Varies by platform; some jobs reach several trades | Only you |
| Your project portfolio | 10-20 page site with pages per job type and town | A profile page on their platform | Usually included, scope varies |
| First reply to a new enquiry | Instant text and email, every time | Down to you, from their app | Rarely part of the build |
| Missed calls | Every missed caller gets a text back | Not covered | Not covered |
| Chasing quotes that went quiet | Open quotes in one list, check-ins in one click | Not covered | Not usually included |
| What you pay | One plan: £79/month or £790/year | Membership or pay per lead, by platform | Often a build fee plus hosting |
or £790/year (2 months free). Prices in GBP. Everything below is included.
Google Ads management is an optional add-on. Ad spend is always paid to Google directly.
We haven't got a wall of builders' logos yet, and we won't fake one. On the 20-minute demo we show you what happens to a missed call, an extension enquiry and a quote that's gone quiet.
One that shows real projects grouped by type and town, lists your areas and memberships, and puts a quote form on every page. Pretty matters less than proof.
Anything from a DIY website builder subscription to a custom agency build with a one-off fee plus hosting. Our plan is £79/month or £790/year: a custom 10-20 page website plus the lead system. See pricing.
Plan the pages (services, areas, portfolio, about, contact), gather your best project photos, then choose a platform or a builder. Or stay on the tools: we build it in 7-10 days once we have your onboarding info.
Start with what carries your name: a website with real projects, a Google Business Profile with recent reviews, and referral asks to past clients. Then reply quickly to every enquiry and follow up every quote.
Rated People closed every tradesperson membership on 16 September 2026 when it went into voluntary liquidation, and the brand was bought by Checkatrade Group. Whatever you use next, own the enquiries that come straight to you. WebScaling works alongside a directory or instead of one.
On-site SEO and your Google Business Profile are included: we set it up (or create it; you complete Google's verification) and post updates. Google Ads management and advanced SEO are optional add-ons; ad spend is paid to Google separately.
Link the number you already use, or we set up a UK mobile number (landlines can't send texts). Contract terms we go through on the demo call. Book a time here.
Often the site looked fine, but nothing caught the enquiries. We start there: text back, instant replies, quote check-ins and review requests, in one inbox.
See everything we can set up to help you grow your business, then decide if you want us to do it for you.
Book A Call
It's a sales call, we just didn't want to scare you. We'll answer your questions, show you the features you care about and walk you through the system.
Fill out a short onboarding form with your business details. Once we have everything, we build your new website and connect your lead system.
We walk you through your website and app, answer any questions and show you how "everything" works. Spoiler: it's mostly a couple of buttons.
