Plumber website design from WebScaling gives you a site a homeowner with a cold house trusts, plus a phone that texts back when you can't pick up. First cold snap, three people ring about dead boilers while you're bleeding radiators: each missed caller hears from you in seconds, before trying the next Gas Safe engineer.
Missed call · 7:05am
The work isn't the hard part. Boilers break when it's cold, and that's exactly when your hands are full.
You're moving a boiler out of a loft for a combi swap. Back down the ladder: two missed calls, no voicemails.
Water through a kitchen ceiling, so the homeowner rang you and two others. Whoever called back first got the job.
You price a new boiler over a meal deal and send it from your own mobile. Nobody chases it, so it goes quiet.
An agent emails about gas safety certificates for a dozen rentals. It lands in an inbox you won't open till Sunday.
A family with no heating rings after tea, hears your voicemail and tries the next number. You wake up to a missed call from a stranger.
None of this is about how tidy your pipework is. It's about the half a minute after the phone rings.
UK homeowners find a plumber the way they find anything: they search. And the heating work that pays comes in waves you can see coming.
of UK adults use Google Search, by far the UK's most used search service. That's where a cold house goes looking.
Source: Ofcom, Online Nation 2025, 2025of homeowners with older boilers service them less than once a year, and another 7% never do. That's a reminder list waiting to go out.
Source: Which?, boiler breakdown research, 2025of homeowners with older boilers hadn't been given any information on when or how to replace their heating, including from a heating engineer.
Source: Which?, boiler breakdown research, 2025Example numbers below. Change them to yours.
A rough estimate from your own numbers, not a promise. Missed call text back gives each of those callers a reply in seconds, so fewer of them move on to the next business on Google.
You're under a bath panel or mid gas tightness test. People with a leak rarely leave a message. They ring someone else.
Every missed caller gets a text within seconds asking what's wrong and where. You reply from the app once your hands are free.
Plenty of plumber websites are one page with a mobile number and a stock photo of a tap. Not much for Google to show, or a homeowner to trust.
A 10-20 page site with a page per service and town, your Gas Safe registration shown clearly and tap-to-call on every screen.
You price a system upgrade or an unvented cylinder, then get busy. The homeowner goes with whoever rang back.
Every enquiry sits in one inbox with the customer's history, so you can see who's still waiting and text them from the app.
Directory leads are often shared, and your profile lives on their site. When Rated People closed its trade memberships in September 2026, members lost that source overnight.
Your own website and Google Business Profile bring enquiries that come to you alone. Keep a directory alongside if it earns its fee.
Six parts, one inbox on your phone, each built for a moment in your week.
Phone goes while you're draining down a system? The caller gets a text straight away asking if it's the boiler, a leak or something else, plus their postcode. Calls and texts run from a UK mobile number we set up, or the number you already use (UK landlines can't send texts). How text back works
How missed call text back works →Mobile-first pages for boiler repairs, combi swaps, servicing, landlord certificates, leaks and every town you work in. Quote requests get an instant text confirmation and tap-to-call sits on every page. Hosting and updates are on us.
What the website includes →After the job, the customer gets a quick rating request. 5 stars goes straight to your Google review page; anything less comes to you privately, so you can put it right. A weekly reminder, up to 4, goes out until they review, or send one with a tap. AI drafts replies for you to approve, and new 5-star reviews are posted to your Google Business Profile. How the review funnel works
How review requests work →At 10pm someone asks if you cover their postcode and fit combis. The chat answers from your information, books a slot in your calendar and hands over to you when it needs an engineer. See AI chat and booking
See the AI chat & booking →Calls, texts, chats, emails and form fills land in one inbox in the mobile app. Open a customer and see the boiler you fitted, the last service and the quote you sent. Explore the CRM
Explore the CRM & inbox →Every customer is saved in the app. Pick a group and press send: service reminders before the clocks go back, a gas safety nudge to landlords, or a referral ask.
See what the plan includes →Nine parts, one app. Here's the whole system we set up for plumbers and heating engineers, and every piece reports back to the phone in your pocket.
Pages for every service and area, click-to-call and quote forms that land straight in the app.
Get a UK mobile number or link the one you already use. Calls and texts run through the app.
Miss a call and the caller gets a text within seconds. You pick up the conversation from the app.
Answers questions on your website after hours and books appointments into your calendar.
Everything lands on your phone, so you run it between jobs.
After every job the customer rates you. 5 stars go straight to Google, anything less comes to you privately. Weekly reminders, up to 4.
AI drafts a reply to every new Google review. You approve it with one tap.
We set it up (or create it if you don't have one), post updates and share new 5-star reviews as posts.
Every customer is saved in the app. Pick who gets it and send one SMS offer, like 15% off, in a click.
No robots and no spam. Short, polite texts from your business, signed with your name. Here's what goes out for a plumbing and heating firm.
Seconds after a call you can't take
One short text from your business, no link. They reply, you answer from the app when your hands are free.
After the job, or with one tap in the app
The link opens a quick star rating. 5 stars go straight to your Google review page. Anything less comes to you privately.
Once a week, up to 4 times
Reminders stop as soon as they leave a review, or if they reply STOP.
You choose the wording on the launch call. We never offer customers rewards or donations for reviews.
Three example conversations for the calls and chats that come in while you're on the tools.
Repairs keep the van moving; installs and upgrades grow the business. Your plumbing and heating website gets a page for each, plus every town you cover.
Tells someone with a fault code and a cold house which areas you cover and how to reach you fast.
For the bigger ticket: what a swap involves, how you quote it, and why planning beats a January emergency.
Makes the yearly service easy to book, and gives your reminder campaigns a page to send people to.
Speaks to landlords and letting agents who need checks done on time, often across several properties.
Says when you take emergency callouts, and that anyone who misses you gets a text back.
Shows you hold G3 and handle unvented cylinder installs and servicing.
Heating work follows the weather, so you can plan for it. Here's what the system runs, and when.
Peak no-heat weeks. Text back catches the calls you can't take, and AI chat books the overflow into your calendar.
A one-click campaign to customers with older boilers: get a replacement quote now, not in an emergency next winter.
Good months for bathroom and shower work. Send an offer to past customers to fill gaps between services.
Send service reminders to everyone due, so services spread across summer instead of piling into November.
As the clocks go back, past customers get a reminder to book a service before the first cold snap, and landlords a gas safety nudge.
The phone lights up. Text back and one inbox keep every no-heat enquiry in a single queue.
Most advice on plumbing leads comes from someone selling one channel. Here's the order we'd do it in if it were our van.
Categories, service area, hours, real photos and your Gas Safe details. It's often the first thing a homeowner sees. It's in the plan: we set it up (or create it; you complete Google's verification) and post updates.
SEO for plumbers is mostly relevance: a page for boiler repairs, one for combi installs, one per area you cover. A single 'all work undertaken' page rarely ranks for anything.
Homeowners ring round, especially in an emergency. If calls go unanswered, more ads just mean more missed calls. Put text back and instant web replies in place first.
Ask while they're still enjoying a hot shower. Follow up if they forget, and reply to every review.
Services, landlord certificates and ageing boilers are predictable. Which? found over two thirds of homeowners with older boilers had no information on when or how to replace their heating. A timely text from you fills that gap.
Checkatrade publishes plans from about £30/month + VAT, with Growth plans from £59/month, on 12-month contracts. Fine for filling gaps; just track where each job came from.
| WebScaling | Directories & lead sites (e.g. Checkatrade, Bark) | Website-only design firms | |
|---|---|---|---|
| Who gets the enquiry | Only you | Depends on the platform; some leads go to several trades | Only you |
| When you miss a call | The caller gets a text back in seconds | Depends how fast you ring back | Depends how fast you ring back |
| Where your reviews build up | Your Google Business Profile | Mostly on the platform's own profile | Usually not part of the service |
| How you pay | One plan: £79/month or £790/year | Membership fee or pay per lead | Monthly fee or a one-off build |
| Your website | 10-20 pages, hosting included | A profile page on their site | Yes, it's the main product |
| Follow-up and repeat work | One inbox, mobile app and one-click campaigns | Handled inside the platform | Varies; often not included |
or £790/year (2 months free). Prices in GBP. Everything below is included.
Google Ads management is an optional add-on. Ad spend is always paid to Google directly.
We don't have plumbing or heating case studies or client reviews yet, and we won't invent any. On the demo call we'll show you the system, look at what happens to your missed calls today, and tell you straight if you don't need us.
Start with what brings calls to you directly: a complete Google Business Profile, a website with a page per service and area, and steady review requests. Then make sure every missed caller hears back fast. Ads and directories work better after that.
Anything from a DIY builder to an agency charging monthly for the site alone. With us, plumber website design is part of one plan: a 10-20 page site with hosting and updates, plus text back, review requests, AI chat and the app, for £79/month or £790/year. See pricing.
Tap-to-call on every page, a page per service and area, your Gas Safe registration, real photos, reviews, opening hours and whether you take emergency callouts.
If you want work from people who don't know you yet, yes. Most of it is groundwork: service and area pages, fast loading, proper titles and schema. That on-site SEO is in the plan; advanced SEO is an optional add-on.
Same price, more in the box. A website-only plan gives you the site. Ours adds missed call text back, the 5-Star Review Funnel, AI chat and booking, Google Business Profile updates, a CRM and app, and one-click campaigns.
UK landlines can't send texts, so we set you up with a UK mobile number, or link the mobile you already use. Both work in the app. We don't answer calls for you: when you miss one, the caller gets a text back.
Rated People closed its trade memberships on 16 September 2026 when it went into voluntary liquidation; the brand was bought by Checkatrade Group. Owning your website and Google profile means your enquiries don't hang on one platform.
After a 20-minute demo call over video, we build everything in 7-10 days once we have your onboarding info, then run a 25-minute launch call. Contract terms we cover on the demo call. Book a demo.
No, and be wary of anyone who does. We build the site with on-site SEO and set up your Google Business Profile properly. We promise what the system does, not rankings.
See everything we can set up to help you grow your business, then decide if you want us to do it for you.
Book A Call
It's a sales call, we just didn't want to scare you. We'll answer your questions, show you the features you care about and walk you through the system.
Fill out a short onboarding form with your business details. Once we have everything, we build your new website and connect your lead system.
We walk you through your website and app, answer any questions and show you how "everything" works. Spoiler: it's mostly a couple of buttons.
