Electrician website design should cope with the reality of the job: the phone goes while you're under the eaves or mid board change with the main switch off. Anyone you can't pick up gets a text back in seconds, so the landlord chasing an EICR tells you what they need instead of ringing the next spark.
Missed call · 10:52 AM
Nobody questions your testing. It's the gaps between jobs where the next one quietly goes elsewhere.
Feeding a new lighting circuit through the joists. Someone rings about a tripping RCD, gets voicemail and hangs up.
Board swap in a 1970s semi, power off, family watching the clock. Two calls ring out. One was a letting agent with six EICRs.
You check messages. Last night's EV charger enquiry has already booked a survey with whoever replied first.
A rewire enquiry arrives through your old contact form: no photos, no postcode. You'll ring back tomorrow. Probably.
Half someone's house has gone dark and they're searching on their mobile. The easiest website to get through on gets the callout.
None of this is about the quality of your work. It's about the minute after the phone rings when you can't answer it.
Most people booking an electrician have never needed one before. Three published figures, then a calculator for your patch.
private rented households in England in 2023-24. Landlords need their electrics inspected at least every five years: repeat EICR work, if they remember you.
Source: English Housing Survey 2023-24, Ministry of Housing, Communities & Local Government, 2024of respondents named great reviews on Google or Trustpilot as a top reason for hiring a tradesperson. Only personal recommendations ranked higher.
Source: BigChange survey, reported by Electrical Contracting News, 2023UK adults (20.1%) didn't know household electrical checks were required at all. People don't book what nobody has told them about.
Source: The IET, national home electrical safety study, 2026Example numbers below. Change them to yours.
A rough estimate from your own numbers, not a promise. Missed call text back gives each of those callers a reply in seconds, so fewer of them move on to the next business on Google.
You can't answer with the board open or your head through a loft hatch. Most people don't leave voicemail; they ring the next number.
Every missed caller gets a text back straight away, so they can describe the job and send a photo.
A one-page template with a mobile number and a stock lightbulb photo won't show up when someone searches for an EV charger installer in your town.
A 10-20 page electrician website with a page per service and area, with on-site SEO from day one.
You paid for NICEIC or NAPIT assessment, but homeowners only see it if they ask, and many don't.
Your scheme logo, registration number and Part P status on every page, with a note on how to check you.
Happy customers promise a review, then forget by teatime. Your Google profile still shows the same six from 2022.
The 5-Star Review Funnel asks after every job, with weekly reminders up to 4.
A website on its own is a business card. This one replies, reminds and asks for reviews while you're testing circuits.
A mobile-first site of 10-20 pages, one for each job type and town you cover, with click-to-call everywhere. Quote forms ask for a postcode and a fuse box photo, and the customer gets a text confirming you've got it. Hosting, security and updates included.
What the website includes →The power's off and your phone's ringing. The caller gets a text, replies with what's wrong, and you pick it up in the app back at the van. It runs on a UK mobile number we set up, or the one already on your van. How text back works
How missed call text back works →When the job's signed off, the customer gets a rating request. Five stars go straight to your Google review page; anything less comes to you privately so you can put it right. Weekly reminders, up to 4, or send one with a tap before you leave the drive. AI drafts replies for you to approve, and new 5-star reviews are posted to your Google Business Profile. How review automation works
How review requests work →Do you do landlord EICRs, do you cover my postcode, can you fit a car charger. The chat answers from your details, books site visits into your calendar and hands over to you when it needs a qualified opinion. See AI chat and booking
See the AI chat & booking →Calls, texts, chats, emails and forms in one inbox, with customer list and job history on your phone. When a landlord rings in four years, you'll see which flat you tested and when. Explore the CRM
Explore the CRM & inbox →We set the campaigns up; you press one button to send them. Landlords whose EICR is coming due, a smoke alarm offer before winter, or a referral ask to last year's rewire customers.
See what the plan includes →Nine parts, one app. Here's the whole system we set up for electricians, and every piece reports back to the phone in your pocket.
Pages for every service and area, click-to-call and quote forms that land straight in the app.
Get a UK mobile number or link the one you already use. Calls and texts run through the app.
Miss a call and the caller gets a text within seconds. You pick up the conversation from the app.
Answers questions on your website after hours and books appointments into your calendar.
Everything lands on your phone, so you run it between jobs.
After every job the customer rates you. 5 stars go straight to Google, anything less comes to you privately. Weekly reminders, up to 4.
AI drafts a reply to every new Google review. You approve it with one tap.
We set it up (or create it if you don't have one), post updates and share new 5-star reviews as posts.
Every customer is saved in the app. Pick who gets it and send one SMS offer, like 15% off, in a click.
No robots and no spam. Short, polite texts from your business, signed with your name. Here's what goes out for a electrical business.
Seconds after a call you can't take
One short text from your business, no link. They reply, you answer from the app when your hands are free.
After the job, or with one tap in the app
The link opens a quick star rating. 5 stars go straight to your Google review page. Anything less comes to you privately.
Once a week, up to 4 times
Reminders stop as soon as they leave a review, or if they reply STOP.
You choose the wording on the launch call. We never offer customers rewards or donations for reviews.
Three example conversations based on the enquiries UK electricians get most weeks.
Small jobs keep the van moving. Rewires, board changes and chargers make the good weeks, so each gets its own page.
Explains what an Electrical Installation Condition Report covers and what C1, C2 and C3 codes mean, so landlords book with confidence.
For the old fuse board with rewireable fuses, or the homeowner told they need RCD protection after an EICR.
For buyers of older houses and loft conversion projects, with a form that books a site visit instead of guessing a price.
Home and workplace chargers, with parking and supply questions up front so your survey isn't wasted.
Tripping RCDs, dead sockets, half the house dark: the page that matches what people type into their phone at 9pm.
Interlinked smoke and heat alarms, downlights, garden and security lighting: steady work that keeps your name in people's phones.
Shops, offices and small units, kept apart from the domestic pages so facilities managers find what they need.
Work runs all year, but dark evenings, tenancy changes and spring projects change what people ring about.
Plug-in heaters and tumble dryers load up old circuits. Text back and the fault-finding page do the work; a one-button text offers past customers a safety check.
Extensions, kitchens and loft conversions need new circuits and board upgrades. Instant replies to quote requests matter most while people are still choosing.
Outdoor sockets, garden lighting and EV chargers. Send a campaign to past customers who mentioned a new car or garden room.
Student lets and summer moves mean EICRs between tenants. A one-button reminder goes to landlords whose last report is getting on.
Smoke alarm checks, security lighting and rewire quotes before winter, with review requests going out after every job.
Extra load and outdoor decorations bring nuisance tripping. Text back catches evening callouts, and a referral ask goes to this year's customers.
Be easy to find, easy to trust and quick to reply. Here's the order we'd tackle it in.
It's what appears when someone searches for an electrician near them. List every service and area, add real job photos and keep posting. It's free, and locally it often matters more than your website.
Homeowners often ask whether there's a register for electricians. There's no single list, but competent person schemes such as NICEIC, NAPIT and ELECSA let the public look up registered firms. Put your scheme logo, registration number and Part P status on every page so nervous customers can check you without ringing.
What's the best website builder for electricians? Any decent one looks tidy. What matters is a page per service and town, fast mobile loading, visible reviews and replies when you can't. If you'd rather do certs than wrestle a DIY builder, that's what we're for.
Do electricians need SEO? If you want work from people who don't know your name yet, yes. Use the words customers type (EICR, consumer unit, EV charger), name your towns, keep pages quick and collect reviews that mention the job.
Someone with a tripping board usually contacts two or three electricians, and a clear first reply often wins the visit. Afterwards, a customer list with job dates brings back EICRs and referrals.
| WebScaling | Trade directories (e.g. Checkatrade, TrustATrader) | DIY template website | |
|---|---|---|---|
| Who the enquiry belongs to | Yours, straight to your phone. | Yours, but often compared with other listed electricians. | Yours, if anyone finds the site. |
| Missed calls | Every missed caller gets a text back. | Down to you. | Down to you. |
| Google reviews | Asked after every job, reminders up to 4. | Mostly build up on the directory profile. | Only if you remember to ask. |
| Pages for each service and town | 10-20 pages built for you. | One profile page. | As many as you have time to write. |
| Repeat work (EICRs, referrals) | Customer list with one-button campaigns. | Not really what they're for. | Not included. |
| Your time | A 20-minute demo and a 25-minute launch call. | Keeping your profile up to date. | Evenings building and fixing. |
or £790/year (2 months free). Prices in GBP. Everything below is included.
Google Ads management is an optional add-on. Ad spend is always paid to Google directly.
We don't have a wall of electrician case studies yet, so we won't pretend. Book the 20-minute demo, see what the website, text back and review requests actually do, and decide for yourself. Using us alongside a directory listing is fine too.
The one that stays up to date and gets you booked. Most builders make a tidy page; what wins work is a page per service and area, fast mobile loading, visible registration and reviews, and quick replies. We build all of that, so you don't need to learn a builder.
There's no single national list, but registered electricians belong to competent person schemes such as NICEIC, NAPIT or ELECSA, which homeowners can search online. We show your scheme logo, registration number and Part P status on every page so customers can check you in seconds.
Be easy to find on Google, easy to trust and quick to reply. A complete Google Business Profile, service and area pages, steady reviews and a text back when you can't answer cover most of it.
If you want work beyond word of mouth, yes. Electrician SEO is mostly basics done properly: pages per job type and town, the words customers search for, fast mobile pages and reviews. On-site SEO is included; advanced SEO is an optional extra.
One plan, Website + Lead System: £79/month or £790/year (two months free). It covers the website, missed call text back, review requests, AI chat, CRM and app, and your Google Business Profile set-up. See UK pricing.
Yes. We link the number you already use or set up a new UK mobile number. Landlines can't send texts, so if your main number is an 01 or 02 line we'll sort the best set-up on the demo call.
Not instead of it, necessarily. Directories can bring enquiries; this makes sure the ones from your own website, Google profile and missed calls get answered and followed up. Plenty of electricians run both.
After a 20-minute demo and your onboarding details, we build everything in 7-10 days, then a 25-minute launch call to switch it on. Book your demo.
No. Your phone rings as normal. When you can't pick up, the caller gets a text, and you reply from the app when you're free.
We go through the terms on the demo call, so you know exactly where you stand before signing anything.
See everything we can set up to help you grow your business, then decide if you want us to do it for you.
Book A Call
It's a sales call, we just didn't want to scare you. We'll answer your questions, show you the features you care about and walk you through the system.
Fill out a short onboarding form with your business details. Once we have everything, we build your new website and connect your lead system.
We walk you through your website and app, answer any questions and show you how "everything" works. Spoiler: it's mostly a couple of buttons.
